A grounded, measurable, and focused strategy is critical to ensuring timely and on-budget success.
Internalizing the audience
Our first step is understanding how our clients think; we internalize your values and develop a concise profile of the project’s audience, giving us the opportunity to discover hidden problems and challenges that must be resolved.
Measure twice, cut once
Disconnected strategy threatens otherwise strong concepts or opportunities. We mitigate this threat by confirming base assumptions and vetting requirements against stakeholder goals and discovered needs. From this analysis, Firm Idea helps build and guide a strategy to solve your audiences’ needs.